Introduction
As part of my daily 1% life and work improvement experiment, I wanted to write down my most important improvements and my thought processes behind them (as of the time this article has been published). I can’t always do that, because not all changes are trackable every microsecond nor visibly obvious. However, I still want to present notable highlights so that anyone can learn from them and because it makes for an interesting blog post.
Improvement #1: Scoring High On The Headline Analyzer And AIOSEO Plugins
(Note: A plugin is like an added software to improve a webpage’s features. It tells you if something about the page like the title is good.)
For most of the posts I publish, I aim to score high on AIOSEO and sometimes on the SEO Headline Analyzer plugins (by turning green).
The plugins turning green mean that my article satisfies enough criterias of what a good blog page should look like. It is not always possible, but I try my best to score at least 70/100 for the headline and 80/100 for the AIOSEO. This will improve my rankings on Google search results. They are very useful, because they were built and optimized over the years from people just blogging and giving away their miscellaneous mistakes to these plugin developers. Therefore, I will not reinvent the wheel when it comes to it, because there are literally more talented and devoted developers continuously taking care of it allowing any blogger to stop worrying about it and just keep blogging 📝.
Improvement #2: Shorter YouTube Descriptions
Previously, I would write one or two sentences summarizing every YouTube video I would upload. However, as a YouTube viewer myself, I am not even really critical about it. Then, I tried learning how the most popular creators such as MrBeast, KSI, Ali Abdaal, Justin Kan, etc. write descriptions from their oldest to their latest videos. I discovered that most of them have somewhat similar formats, but with varying lengths. They all included social media links, special offers links, merch links, sponsors links, resources links, acknowledgements, etc. On the flipside, some would include summaries and a short bio of themselves before the list of links and some occasional emojis to embellish the whole thing. Basically, there is no right approach to it, because it really depends on the channel and the audience. Therefore, my thought process then became the following:
As a completely random dude with no talents, I HAVE to assume that no one will care about my descriptions. Based on what I have noticed from other creators, they all without any exception included links. Therefore, with an already made up mind of writing short descriptions, the only information worth including would be links to other accounts that I have (my blog, YouTube and Instagram). I could drive traffic from a YouTube audience back to my blog and vice versa. While doing so, I can take advantage of emojis to make them more visually fun I guess.
I want viewers to at least notice the most important information which is the link to my blog assuming they will never click the window expansion button “more”. The description is just long enough so that they could see it next to the thumbnail, while scrolling down or while watching. I only include additional information about a video if it is relevant like explaining why it was filmed years ago instead of recently.
To give you an actual example with the following video,
My initial description looked like this:
My dog would always peak through the window to see what everyone is doing outside when he is the only one left inside. He is always curious to watch what’s going on. Watch this video to see him look frantically through the window . Does your dog also do this? Let me know down below!
I am always open for feedback and comments so do not hesitate to leave a comment on how I can improve or what you liked about the video. Thanks!
Blog: https://lifelongtale.com/
After making the previous changes, it turned into this:
📝 Check out my blog at: https://lifelongtale.com/
📷 Follow me on Instagram at: https://www.instagram.com/lifelongtale/
🧑💼 Check out my Linkedin at: https://www.linkedin.com/in/fabien-r-bb25a316b/
Thank you for Subscribing, Liking and Commenting 🐕
Much more concise don’t you think?
Improvement #3: Tweaking My Instagram Posts
So far, I made 105 Instagram posts just to generate some momentum for the account. I am not sure if just uploading a bunch of pictures will make a difference, but I decided to share them in case anyone thinks they are cool 🤷. Sometimes, I would write longer posts:
Or upload clips already uploaded on YouTube.
Whenever I write new blog posts, I make sure to include at least two Instagram links if possible. I would include one subtlety throughout the text and one embed picture directly from it. This is an attempt to drive more traffic from any Instagram audience to discover my blog or vice versa.
Improvement #4: Include Anything On My LinkedIn Profile
Many years ago, I felt ashamed of including anything that felt too trivial on my LinkedIn profile. However, I now believe that advertising my work matters a LOT. For example, I added my first job ever as a factory worker even though years ago, it felt meaningless:
I also included two hobbies of mine and an award I won in high school:
In short, nobody will actually ever care.
Two Future Major Improvements
I am a huge fan of MrBeast and of his success story partly, because we are of the same age. I want to say upfront that I will never count to 100 000 nor watch something for 10 hours straight unlike him. He is a pure hard worker fully immersed into videography. He does not recommend that we copy his work ethic, because it is only suited for the kind of person he is. However, when it comes to content creation, him and his team are the undisputed kings. Another interesting fact about him that he mentioned in interviews a lot was that he grew up very socially inept (probably nowhere near as bad as me though), because all he could talk about was YouTube. Amongst his many strategies, I will apply the following two.
Future Tactic #1
One of the strategy he followed very early on that he explained in an interview was the following:
Imagine a world where you are working solo 12 hours a day for a year just grinding, making mistakes and learning from them. Imagine a different world where you have four friends equally grinding at something similar. Friend #1 makes a mistake on Friday and teaches the other three. Friend #2 makes a mistake the next week and teaches it to everyone. Basically, you are all learning from each other and constantly downloading each other 24/7 downloading. After a year, you will be two years ahead of the guy who is just solo. It really does make a difference. I met a bunch of people when I had 10 000 subscribers and we all agreed not to drink, we did not do drugs, we did not date, we did not do anything. We just literally obsessed from the time we woke up to the time we went to bed. That was literally all we did. It was wild.
MrBeast
I still think that by default, one needs to be consistently self-motivated to work on any personal life goal. The first steps must come for oneself and must be taken intentionally. However, I agree 100% that a group of people with similar objectives can take someone infinitely further in the pursuit of whatever goal.
I have observed this even over the years while studying in primary, high school, university (especially) and also at work. I can improve 1000x faster, better and happier with a group of cool like-minded students or co-workers who share similar success and life goals while working towards them. I was not born with a success mindset, but instead, I cultivated it through meeting other more successful people (online or in real life) in such a way that I don’t ever veer off too much from my life aspirations. Therefore, I will find some lunatics out there with early blogs to mutually discuss about each other’s practical knowledge gains.
Future Tactic #2
Another tactic I will implement from MrBeast would be to post similar content on all platforms:
One form of content can go super viral on every single platform. It’s never been like that before. I can post something on TikTok that will get 100 million views ,post it on Shorts and get 200 million views ,post it on Instagram and get 50 million views ,tweet it and get 10 million views ,post it on Reddit and get 10 million views or post it on Facebook and get 10 millions views. This is the first time in history where content can actually go viral on every single platform and you do not have to write or film a video for Facebook, film a 12 minute video for YouTube, film a sub-one minute video for TikTok, write a Tweet for Twitter and a post for Reddit. You can master the craft of creating content and do that same thing on every platform.
MrBeast
Therefore, any short video (or any video) I will upload on YouTube will also be uploaded on Instagram and vice versa. Every picture I will upload on my blog will also appear on Instagram. Any written text on my blog will also appear on Instagram posts with a link to the full article. I don’t need to tailor any content too much just for a specific platform.
I will provide more updates on how applying these two tactics will turn out in the future so stay tuned!
Click on the buttons below to subscribe and follow for more content!